My ChatGPT AHA Moment…

Like nearly every other copywriter on the planet, I was initially blown away when ChatGPT first hit the scene. But that amazement turned to skepticism once I actually tried to use
by Jack

“Behind the Scenes” With ChatGPT

Here's a quick behind-the-scenes looksee at how I'm using ChatGPT to create a book based on the my Copywriting Summit done asap. You might find a couple ideas useful for
by Jack

7 Super Subject Line Secrets

What's the most important thing for any email to accomplish?  What's its #1 job?  Get OPENED.Because if you can't get it opened, you won't get it read.Now, there's tons of details associated
by Jack

Pre-Emptive Damage Control

Mother's Day weekend and I'm reminded of something my Mom always used to say:"If you can't say anything nice about someone, don't say anything at all."Wise words to live by. But
by Jack

Brevity

There's a saying that after the age of 40, a man must decide which path to take: 1) Smoked Meats2) World War II And while I do love BBQ and grilling, my
by Jack

Why just “Whodunit?” won’t cut it…

I'm a sucker for a fun, British mystery TV show. Caught the bug back in the early 90s, with a show called "Inspector Morse." Crochety, inconsiderate, prone to rash judgments, and far-too-fond
by Jack

You want to putt (write) like a machine

Last Christmas I got something really cool under the tree... A practice putting mat! It's about 8 feet long, slightly uphill, with a cup at the top. THIS enables me to practice my
by Jack

Ya gotta DRIVE self-interest…

Years ago I had a SWEET 1965 Ford Fairlane. It was my Senior Graduation present from Dad, who paid a whopping $500 for this beauty. With only 20,000 miles, it took me
by Jack

Play it again, Sam

This week marks the 80th anniversary of my favorite movie, "Casablanca."On the odd chance you AREN'T aware of this film, it weaves the tale of an American expat (played by
by Jack