Need to bang out a sales letter or website copy fast? Scared of that blank page? Writers block got you down? Relax, Jackmeister’s gonna give you the key tips he uses to...

My wife and I spent Labor Day weekend in Coeur D’Alene, ID at the lake there with some friends and family. Sunup Bay is the name of the resort – it’s a small...

FYI – I’m going to be a bit out of pocket this week as I’m vacationing in DisneyWorld with my family. So I’ll be relatively incommunicato. No worries,...

When working with clients, one of my best sources for copy – and by that I mean headlines, subheads, “big ideas,” and benefits / transformations that really...

I sometimes wish I was more of a motor head. My dad was a car salesman and I remember riding down the road and having him call ’em out left and right, “67 Buick...

I suffer from “middle child” syndrome. My brother Jim is 8 1/2 years older and a whole lot bigger. My sister Jeri is 2 years younger and while shorter than her...

Yeah, I’m opinionated. No bones about it, some things just get my goat. But I’m usually (not always) fairly level-headed, rational, even diplomatic in how I...

Here’s another piece you have to have down pat before composing KILLER copy: A KILLER [Offer] Just sending out a postcard with the word “SALE” emblazoned across the top...

I love musicals. I know… they fall far short when it comes to delivering my personal core elements of quality entertainment, which involve explosions, car chases, and...