Tip: Practical Practical FAST Copy

Need to bang out a sales letter or website copy fast? Scared of that blank page? Writers block got you down? Relax, Jackmeister’s gonna give you the key tips he uses to...
by Jack

I wasn’t screaming

My wife and I spent Labor Day weekend in Coeur D’Alene, ID at the lake there with some friends and family. Sunup Bay is the name of the resort – it’s a small...
by Jack

The prettiest ugly word ever

FYI – I’m going to be a bit out of pocket this week as I’m vacationing in DisneyWorld with my family. So I’ll be relatively incommunicato. No worries,...
by Jack

A GREAT source for copy and ideaz

When working with clients, one of my best sources for copy – and by that I mean headlines, subheads, “big ideas,” and benefits / transformations that really...
by Jack

3 NOs that’ll slow ya down

I sometimes wish I was more of a motor head. My dad was a car salesman and I remember riding down the road and having him call ’em out left and right, “67 Buick...
by Jack

My lousy golf game and writing faster

I’ve mentioned that my old friend Ron and I volunteer at the US Open every year. It’s a super fun time watching the greats play a game we both love. Of course, the...
by Jack

Give ‘em the boot…

I suffer from “middle child” syndrome. My brother Jim is 8 1/2 years older and a whole lot bigger. My sister Jeri is 2 years younger and while shorter than her...
by Jack

“They’d better read this…”

Yeah, I’m opinionated. No bones about it, some things just get my goat. But I’m usually (not always) fairly level-headed, rational, even diplomatic in how I...
by Jack