Like nearly every other copywriter on the planet, I was initially blown away when ChatGPT first hit the scene. But that amazement turned to skepticism once I actually tried to use

Here's a quick behind-the-scenes looksee at how I'm using ChatGPT to create a book based on the my Copywriting Summit done asap. You might find a couple ideas useful for

There are 3 keys to writing killer copy FASTER: 1) Mindset 2) Tools 3) System Mindset holds you back from getting copy done quickly and out the door.  This short video explains how to

What's the most important thing for any email to accomplish?  What's its #1 job?  Get OPENED.Because if you can't get it opened, you won't get it read.Now, there's tons of details associated

Mother's Day weekend and I'm reminded of something my Mom always used to say:"If you can't say anything nice about someone, don't say anything at all."Wise words to live by. But

There's a saying that after the age of 40, a man must decide which path to take: 1) Smoked Meats2) World War II And while I do love BBQ and grilling, my

I'm a sucker for a fun, British mystery TV show. Caught the bug back in the early 90s, with a show called "Inspector Morse." Crochety, inconsiderate, prone to rash judgments, and far-too-fond

Last Christmas I got something really cool under the tree... A practice putting mat! It's about 8 feet long, slightly uphill, with a cup at the top. THIS enables me to practice my

Years ago I had a SWEET 1965 Ford Fairlane. It was my Senior Graduation present from Dad, who paid a whopping $500 for this beauty. With only 20,000 miles, it took me

This week marks the 80th anniversary of my favorite movie, "Casablanca."On the odd chance you AREN'T aware of this film, it weaves the tale of an American expat (played by