Baby Yoda Writes it For You

Here's a sneaky Jedi Mind Trick to help you write faster, better copy. Ready? Okay... close your eyes. Let your mind wander to galaxies long ago, far far away. Picture a dusty planet... barren...
by Jack

So Release the Kraken Already…

First - SeaHAWKS!!! (Had to get that out my system. Talk about a team prone to inducing heart-failure on the journey to potential glory...woo doggie.) I have recovered from last night's game
by Jack

How to Create a Raving Evangelist

I’m going to share a story that’s not directly related to writing faster, but it offers an amazing business lesson nonetheless. I used to play in a golf league on Tuesday
by Jack

[Video] Using Trello for Projects

When managing copy projects, I highly recommend using the DO - DOING - DONE method to track all the different elements of a project.  My favorite tool right now is
by Jack

Tip: Practical Practical FAST Copy

Need to bang out a sales letter or website copy fast? Scared of that blank page? Writers block got you down? Relax, Jackmeister's gonna give you the key tips he uses to
by Jack

I wasn’t screaming

My wife and I spent Labor Day weekend in Coeur D'Alene, ID at the lake there with some friends and family. Sunup Bay is the name of the resort - it's
by Jack

The prettiest ugly word ever

FYI - I'm going to be a bit out of pocket this week as I'm vacationing in DisneyWorld with my family. So I'll be relatively incommunicato. No worries, back on
by Jack

A GREAT source for copy and ideaz

When working with clients, one of my best sources for copy - and by that I mean headlines, subheads, "big ideas," and benefits / transformations that really matter - is
by Jack

3 NOs that’ll slow ya down

I sometimes wish I was more of a motor head. My dad was a car salesman and I remember riding down the road and having him call 'em out left and
by Jack