Give ‘em the boot…

I suffer from “middle child” syndrome. My brother Jim is 8 1/2 years older and a whole lot bigger. My sister Jeri is 2 years younger and while shorter than her...
by Jack

“They’d better read this…”

Yeah, I’m opinionated. No bones about it, some things just get my goat. But I’m usually (not always) fairly level-headed, rational, even diplomatic in how I...
by Jack

From PAS to PADS

From PAS to PADS I love formulas, especially when it comes to copy. One of the classics that still rings oh-so-true: PROBLEM-AGITATE-SOLVE State the problem your prospect...
by Jack

How a “Goat” Helped Me Write Faster

Way back in college when I was an English Major with dreams of making a living as a writer, I wrote more than my share of painfully awful short stories, as well as a number of...
by Jack