From PAS to PADS

From PAS to PADS I love formulas, especially when it comes to copy. One of the classics that still rings oh-so-true: PROBLEM-AGITATE-SOLVE State the problem your prospect...
by Jack

How a “Goat” Helped Me Write Faster

Way back in college when I was an English Major with dreams of making a living as a writer, I wrote more than my share of painfully awful short stories, as well as a number of...
by Jack