Like nearly every other copywriter on the planet, I was initially blown away when ChatGPT first hit the scene.
But that amazement turned to skepticism once I actually tried to use it to produce something useful.
The copy was cold, mechanical, stuffy. Definitely not ready for prime time.
And that was how I saw it until I watched a presentation by Mario Castelli, one of the speakers at my recent Copywriting Summit.
The copy he was able to produce via his prompting strategy blew me away.
I think understanding THIS is foundational to just about everything else you can now do with AI, especially concerning the creation of assistants to handle specific tasks.
In this video, I'll show you how to build a prompt to generate bullets for sales copy based on a custom avatar and an offer.
It's a bit rough around the edges, but I think you'll get some good value.