I suffer from "middle child" syndrome. My brother Jim is 8 1/2 years older and a whole lot bigger. My sister Jeri is 2 years younger and while shorter than her brothers,

Yeah, I'm opinionated. No bones about it, some things just get my goat. But I'm usually (not always) fairly level-headed, rational, even diplomatic in how I express the causes that make my

Here's another piece you have to have down pat before composing KILLER copy: A KILLER [Offer] Just sending out a postcard with the word “SALE” emblazoned across the top doesn’t really cut

I love musicals. I know... they fall far short when it comes to delivering my personal core elements of quality entertainment, which involve explosions, car chases, and warp drives. But dad-gum, I

From PAS to PADS I love formulas, especially when it comes to copy. One of the classics that still rings oh-so-true: PROBLEM-AGITATE-SOLVE State the problem your prospect faces. Twist the knife to create even

The truth really does hurt with this tip on writing faster... But I strongly suggest you take it to heart. One of the reasons why I can write so fast - and

Way back in college when I was an English Major with dreams of making a living as a writer, I wrote more than my share of painfully awful short stories,