Ya Can’t Win ‘Em All

I hate conflict. Some people yearn for battle. Not I. Maybe it's because I'm the middle child, bookended between a BIG big brother and a sassy, assertive little sister.  I knew better
by Jack

It Takes Guts

I watched one of my favorite movies July 4th: "The Longest Day" It's the tale of D-Day and it uses a blockbuster cast to the hilt, with names like John Wayne, Henry
by Jack

“How can I make it easy?”

I recently participated in Jeff Walker's "Launch Club Live" event - Of course, in these upside-down times, it wasn't really "live"... it was real-time, but virtual over Zoom. Still, it was once
by Jack

Crazy Disney Dream About Success

One of the weirdest, most jarring effects of the current reality is that Disneyland and DisneyWorld is shut down. It's sad for a lot of reasons, one of which is personally
by Jack

Sick

I hope this message finds you happy, hopeful, and well. And even though the third possibility isn't always under our control, I firmly believe anyone in our modern age can find
by Jack

Baby Yoda Writes it For You

Here's a sneaky Jedi Mind Trick to help you write faster, better copy. Ready? Okay... close your eyes. Let your mind wander to galaxies long ago, far far away. Picture a dusty planet... barren...
by Jack

So Release the Kraken Already…

First - SeaHAWKS!!! (Had to get that out my system. Talk about a team prone to inducing heart-failure on the journey to potential glory...woo doggie.) I have recovered from last night's game
by Jack

How to Create a Raving Evangelist

I’m going to share a story that’s not directly related to writing faster, but it offers an amazing business lesson nonetheless. I used to play in a golf league on Tuesday
by Jack

[Video] Using Trello for Projects

When managing copy projects, I highly recommend using the DO - DOING - DONE method to track all the different elements of a project.  My favorite tool right now is
by Jack