The prettiest ugly word ever

FYI - I'm going to be a bit out of pocket this week as I'm vacationing in DisneyWorld with my family. So I'll be relatively incommunicato. No worries, back on
by Jack

A GREAT source for copy and ideaz

When working with clients, one of my best sources for copy - and by that I mean headlines, subheads, "big ideas," and benefits / transformations that really matter - is
by Jack

3 NOs that’ll slow ya down

I sometimes wish I was more of a motor head. My dad was a car salesman and I remember riding down the road and having him call 'em out left and
by Jack

Give ‘em the boot…

I suffer from "middle child" syndrome. My brother Jim is 8 1/2 years older and a whole lot bigger. My sister Jeri is 2 years younger and while shorter than her brothers,
by Jack

“They’d better read this…”

Yeah, I'm opinionated. No bones about it, some things just get my goat. But I'm usually (not always) fairly level-headed, rational, even diplomatic in how I express the causes that make my
by Jack

Killer Copy Requires a Killer [BLANK]…

Here's another piece you have to have down pat before composing KILLER copy: A KILLER [Offer] Just sending out a postcard with the word “SALE” emblazoned across the top doesn’t really cut
by Jack

From PAS to PADS

From PAS to PADS I love formulas, especially when it comes to copy. One of the classics that still rings oh-so-true: PROBLEM-AGITATE-SOLVE State the problem your prospect faces. Twist the knife to create even
by Jack