This weekend I’ll be heading down to volunteer at the 2019 US Open at Pebble Beach.

I’ve been volunteering since 2013 with Ron, my buddy from high school who played on the golf team with me. It’s a trip we do each year to meet up, play some golf, and discuss the issues of the day over adult beverages.

I’m also working on pulling together what could be my Proto-Manifesto about why writing copy faster should be a major focus in your efforts to become a better marketer.

I’ll be doing this over a series of blog posts, so here’s the first…

Today’s Key #1 – There’s No Correlation Between Quality and Speed

Easy mistake to make.

Naturally, you’d think that the more time you spend on a piece of writing, the better it would be.

Not a chance.

I personally spent years on a screenplay on Medieval Fairs… it was a labor of love… I researched, I outlined, I wrote, reviewed, rewrote.

Spent nearly a decade on it.

And I did finally manage to get it read by someone at Ron Howard’s IMAGINE production studio.

After REJECT the only other words I remember were “tortured dialog.”


I could’ve written not-nearly-as-tortured dialog a whole lot faster… and then be done with the project a whole lot sooner.

On the other hand, a year or so back I cranked out a quick postcard promo for a client in under 30 minutes.

Thus far, it has produced over $300,000 in profits.

Not bad.

And there’s plenty of other examples of writers who got great stuff done fast.

  • Rossini took less than a month to write his famous opera “The Barber of Seville.”
  • Barbara Cartland, author of over 170 novels, wrote books in 2 weeks.
  • Anthony Burgess wrote “A Clockwork Orange” in 3 weeks.
  • Mickey Spillane wrote “I, the Jury” in just 9 days. It sold 7 million copies in 3 years.

They ALL delivered the results their customers wanted.

So Key #1 represents a major mind-block to writing that you need to get past.

Even with Sales Copy – there really is no correlation between speed and quality.

So don’t let “this can’t be any good if I don’t spend forever on it” hamper your writing.

Write faster. Write better. Right now.

– Jack Turk
“World’s FASTEST Copywriter”

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