One of my favorite sayings has sometimes been translated to Latin, where it’s got quite the ring:
‘nil carborundum illegitimi’
Paraphrased, it means “don’t let the bastards grind you down.”
It’s the inspiration to key #3 in writing faster copy – and it’s one I’m wagering is a mindset thing that almost every writer struggles with…
#3 – The Faster You Write, The Better You Write
Long ago, I fell for the idea that writing was primarily a “craft” – and that every word, every sentence, every paragraph, every page had to be labored over bit by bit.
Therefore, you had to write – stop – read- rewrite – stop -reread – stop – edit – revise – every sentence, every word, everything that hit the page to ensure it was of the very best quality possible.
You will drive yourself nuts doing this.
But I guarantee, it’s a tendency that almost everyone who writes battles against from the moment they hit the keyboard.
The trouble with this belief is that it totally interrupts flow.
And FLOW is your secret weapon to getting words out quickly and doing so in a way that comes naturally.
FLOW is the key to writing in your own VOICE.
When you edit each word, you’re doing battle with the little ILLEGITIMATE voice inside your head that’s constantly telling you what you’ve just written is crap.
Trust me, that little voice knows nothing.
That little voice is the compounded influence of English teachers, critics, other authors, books, movies, every single “authority” regarding the use of language that you’ve encountered throughout your life.
It’s every standard set as to what “quality writing” means to you based on what you’ve read, heard, and seen.
And that little voice doesn’t want you to crank out killer copy – because it’s attempting to put its personal measuring stick to what you write.
But here’s the deal…
The ONLY measurement that matters to your copy is DOES IT WORK?
And the only way you can find that out is to FINISH it and SEND IT OUT to your prospect.
So allowing the little voice to kibbutz while you write is only delaying the vital assessment that must happen when your copy hits the market.
Train yourself to write without listening, to write as quickly and powerfully and emotionally as you possibly can.
Get the words out pronto. Let nothing stop you.
The faster you do so, the more they will sound like you and no one else.
And more than likely, the more effective they will be.
Write faster. Write better. Right now.
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