Mother's Day weekend and I'm reminded of something my Mom always used to say:
"If you can't say anything nice about someone, don't say anything at all."
Wise words to live by. 
But - there are times when writing copy, you shouldn't do what Mom told you.  Sometimes you have to say something that's not so nice... 
About YOU.
Check out this new video I just created on the importance of "Pre-Emptive Damage Control" when writing Killer Copy.

NOTE: If you'd like the PDF comic strip version of this, CLICK HERE for a free download.  No opt-in required.