Give ‘em the boot…

I suffer from "middle child" syndrome. My brother Jim is 8 1/2 years older and a whole lot bigger. My sister Jeri is 2 years younger and while shorter than her brothers,
by Jack

“They’d better read this…”

Yeah, I'm opinionated. No bones about it, some things just get my goat. But I'm usually (not always) fairly level-headed, rational, even diplomatic in how I express the causes that make my
by Jack

Killer Copy Requires a Killer [BLANK]…

Here's another piece you have to have down pat before composing KILLER copy: A KILLER [Offer] Just sending out a postcard with the word “SALE” emblazoned across the top doesn’t really cut
by Jack

From PAS to PADS

From PAS to PADS I love formulas, especially when it comes to copy. One of the classics that still rings oh-so-true: PROBLEM-AGITATE-SOLVE State the problem your prospect faces. Twist the knife to create even
by Jack