Hit ’em where it hurts

This is about creating ads that get read. It applies to postcards, letters, display ads, but I'm going to cover how this works for Pay Per Click ads and the headlines
by Jack

Yeah Yeah Yeah

Older than dirt?Hardly.But I have circled the sun a few times round.  And I recall that chill night in February 1964, when as but a wee slip of a lad
by Jack

Almost Eaten by the Munsters

Halloween day, 2021. I had a goal. I was going to fire up one of my electric guitars, hit the record button on Zoom, and create a video of me playing the
by Jack

Trivia-l branding

Every Tuesday night is Trivia Night at our local watering hole. My buddy Jim and I are regulars; my daughter and her boyfriend appear occasionally as well. The establishment, a small craft
by Jack

The $700 Doorstop

Career suicide. It's a term used to describe that moment when you do something so outrageously out of corporate character that it forever destroys your career. Yet somehow, during my years at
by Jack

How to Create a Raving Evangelist

I’m going to share a story that’s not directly related to writing faster, but it offers an amazing business lesson nonetheless. I used to play in a golf league on Tuesday
by Jack

3 of 10 Keys to Faster Copy

One of my favorite sayings has sometimes been translated to Latin, where it’s got quite the ring: 'nil carborundum illegitimi' Paraphrased, it means “don’t let the bastards grind you down.” It’s the inspiration
by Jack