3 of 10 Keys to Faster Copy

One of my favorite sayings has sometimes been translated to Latin, where it’s got quite the ring: 'nil carborundum illegitimi' Paraphrased, it means “don’t let the bastards grind you down.” It’s the inspiration
by Jack

3 NOs that’ll slow ya down

I sometimes wish I was more of a motor head. My dad was a car salesman and I remember riding down the road and having him call 'em out left and
by Jack

2 of 10 Keys to Faster Copy

I'm running down the 10 Keys to Faster Copy and today's is one you may not realize is a "sneaky trick" from the top professionals... Key #2 - Don't Re-Invent the
by Jack

Contact

Here's the secret formula to success... Dream + Deadline + Action = Success First: you must have a clear vision - a DREAM - in mind. You must know what you want
by Jack

About

For decades, I focused on growing my career as a writer (my very first stint was writing comedy for a college radio show with my friend Tim Allen). After graduation,
by Jack
Write Killer Copy Fast

1 of 10 Keys to Faster Copy

This weekend I'll be heading down to volunteer at the 2019 US Open at Pebble Beach. I've been volunteering since 2013 with Ron, my buddy from high school who played on
by Jack

Give ‘em the boot…

I suffer from "middle child" syndrome. My brother Jim is 8 1/2 years older and a whole lot bigger. My sister Jeri is 2 years younger and while shorter than her brothers,
by Jack

“They’d better read this…”

Yeah, I'm opinionated. No bones about it, some things just get my goat. But I'm usually (not always) fairly level-headed, rational, even diplomatic in how I express the causes that make my
by Jack

Killer Copy Requires a Killer [BLANK]…

Here's another piece you have to have down pat before composing KILLER copy: A KILLER [Offer] Just sending out a postcard with the word “SALE” emblazoned across the top doesn’t really cut
by Jack