When managing copy projects, I highly recommend using the DO - DOING - DONE method to track all the different elements of a project. My favorite tool right now is
Need to bang out a sales letter or website copy fast? Scared of that blank page?
Writers block got you down?
Relax, Jackmeister's gonna give you the key tips he uses to
FYI - I'm going to be a bit out of pocket this week as I'm vacationing in DisneyWorld with my family. So I'll be relatively incommunicato. No worries, back on
When working with clients, one of my best sources for copy - and by that I mean headlines, subheads, "big ideas," and benefits / transformations that really matter - is
One of my favorite sayings has sometimes been translated to Latin, where it’s got quite the ring:
'nil carborundum illegitimi'
Paraphrased, it means “don’t let the bastards grind you down.”
It’s the inspiration
I've mentioned that my old friend Ron and I volunteer at the US Open every year.
It's a super fun time watching the greats play a game we both love.
Of course,