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Here’s the secret formula to success… Dream + Deadline + Action = Success First: you must have a clear vision – a DREAM – in mind. You must know what...
by Jack

About

For decades, I focused on growing my career as a writer (my very first stint was writing comedy for a college radio show with my friend Tim Allen).  After graduation, I...
by Jack
Write Killer Copy Fast

1 of 10 Keys to Faster Copy

This weekend I’ll be heading down to volunteer at the 2019 US Open at Pebble Beach. I’ve been volunteering since 2013 with Ron, my buddy from high school who...
by Jack

Give ‘em the boot…

I suffer from “middle child” syndrome. My brother Jim is 8 1/2 years older and a whole lot bigger. My sister Jeri is 2 years younger and while shorter than her...
by Jack

“They’d better read this…”

Yeah, I’m opinionated. No bones about it, some things just get my goat. But I’m usually (not always) fairly level-headed, rational, even diplomatic in how I...
by Jack

From PAS to PADS

From PAS to PADS I love formulas, especially when it comes to copy. One of the classics that still rings oh-so-true: PROBLEM-AGITATE-SOLVE State the problem your prospect...
by Jack

How a “Goat” Helped Me Write Faster

Way back in college when I was an English Major with dreams of making a living as a writer, I wrote more than my share of painfully awful short stories, as well as a number of...
by Jack