1 of 10 Keys to Faster Copy
This weekend I’ll be heading down to volunteer at the 2019 US Open at Pebble Beach. I’ve been volunteering since 2013 with Ron, my buddy from high school who...
Jack
Give ‘em the boot…
I suffer from “middle child” syndrome. My brother Jim is 8 1/2 years older and a whole lot bigger. My sister Jeri is 2 years younger and while shorter than her...
Jack
“They’d better read this…”
Yeah, I’m opinionated. No bones about it, some things just get my goat. But I’m usually (not always) fairly level-headed, rational, even diplomatic in how I...
Jack
Killer Copy Requires a Killer [BLANK]…
Here’s another piece you have to have down pat before composing KILLER copy: A KILLER [Offer] Just sending out a postcard with the word “SALE” emblazoned across the top...
Jack
Mary Poppins Don’t Need “Practically Perfect” Copy
I love musicals. I know… they fall far short when it comes to delivering my personal core elements of quality entertainment, which involve explosions, car chases, and...
Jack
From PAS to PADS
From PAS to PADS I love formulas, especially when it comes to copy. One of the classics that still rings oh-so-true: PROBLEM-AGITATE-SOLVE State the problem your prospect...
Jack
A Short, Painful Tip To Writing Faster
The truth really does hurt with this tip on writing faster… But I strongly suggest you take it to heart. One of the reasons why I can write so fast – and back in...
Jack
How a “Goat” Helped Me Write Faster
Way back in college when I was an English Major with dreams of making a living as a writer, I wrote more than my share of painfully awful short stories, as well as a number of...
Jack