Play it again, Sam

This week marks the 80th anniversary of my favorite movie, "Casablanca."On the odd chance you AREN'T aware of this film, it weaves the tale of an American expat (played by
by Jack

Make me care

So, this year didn't kick off exactly as planned....My goal was that I'd ramp up my regular communications re: the joys and importance of writing more, faster, with the advent
by Jack

I’m ranting again

Sometimes I can't help myself. Today I spotted an article on MSN news that made me crazy. It was about "The Gig Economy" and how it sucks compared to having a real
by Jack

Hit ’em where it hurts

This is about creating ads that get read. It applies to postcards, letters, display ads, but I'm going to cover how this works for Pay Per Click ads and the headlines
by Jack

Yeah Yeah Yeah

Older than dirt?Hardly.But I have circled the sun a few times round.  And I recall that chill night in February 1964, when as but a wee slip of a lad
by Jack

Almost Eaten by the Munsters

Halloween day, 2021. I had a goal. I was going to fire up one of my electric guitars, hit the record button on Zoom, and create a video of me playing the
by Jack

Trivia-l branding

Every Tuesday night is Trivia Night at our local watering hole. My buddy Jim and I are regulars; my daughter and her boyfriend appear occasionally as well. The establishment, a small craft
by Jack

Do You Have a Killer Offer?

The inspiration for this comes from the total flameout of infrastructure I once had to face. The electricity in about half of my home went totally out - including my home
by Jack

At Least Send Some Mustard

Warning... I'm going to get political.But only a "wee" bit....I've written about the importance of acquiring an extensive "swipe file," packed with high value copy you can use to model and
by Jack