The prettiest ugly word ever

FYI - I'm going to be a bit out of pocket this week as I'm vacationing in DisneyWorld with my family. So I'll be relatively incommunicato. No worries, back on
by Jack

A GREAT source for copy and ideaz

When working with clients, one of my best sources for copy - and by that I mean headlines, subheads, "big ideas," and benefits / transformations that really matter - is
by Jack

3 of 10 Keys to Faster Copy

One of my favorite sayings has sometimes been translated to Latin, where it’s got quite the ring: 'nil carborundum illegitimi' Paraphrased, it means “don’t let the bastards grind you down.” It’s the inspiration
by Jack

3 NOs that’ll slow ya down

I sometimes wish I was more of a motor head. My dad was a car salesman and I remember riding down the road and having him call 'em out left and
by Jack

2 of 10 Keys to Faster Copy

I'm running down the 10 Keys to Faster Copy and today's is one you may not realize is a "sneaky trick" from the top professionals... Key #2 - Don't Re-Invent the
by Jack

Contact

Here's the secret formula to success... Dream + Deadline + Action = Success First: you must have a clear vision - a DREAM - in mind. You must know what you want
by Jack

About

For decades, I focused on growing my career as a writer (my very first stint was writing comedy for a college radio show with my friend Tim Allen). After graduation,
by Jack