How to Create a Raving Evangelist

I’m going to share a story that’s not directly related to writing faster, but it offers an amazing business lesson nonetheless. I used to play in a golf league on Tuesday
by Jack

[Video] Using Trello for Projects

When managing copy projects, I highly recommend using the DO - DOING - DONE method to track all the different elements of a project.  My favorite tool right now is
by Jack

Tip: Practical Practical FAST Copy

Need to bang out a sales letter or website copy fast? Scared of that blank page? Writers block got you down? Relax, Jackmeister's gonna give you the key tips he uses to
by Jack

I wasn’t screaming

My wife and I spent Labor Day weekend in Coeur D'Alene, ID at the lake there with some friends and family. Sunup Bay is the name of the resort - it's
by Jack

The prettiest ugly word ever

FYI - I'm going to be a bit out of pocket this week as I'm vacationing in DisneyWorld with my family. So I'll be relatively incommunicato. No worries, back on
by Jack

A GREAT source for copy and ideaz

When working with clients, one of my best sources for copy - and by that I mean headlines, subheads, "big ideas," and benefits / transformations that really matter - is
by Jack

3 of 10 Keys to Faster Copy

One of my favorite sayings has sometimes been translated to Latin, where it’s got quite the ring: 'nil carborundum illegitimi' Paraphrased, it means “don’t let the bastards grind you down.” It’s the inspiration
by Jack

3 NOs that’ll slow ya down

I sometimes wish I was more of a motor head. My dad was a car salesman and I remember riding down the road and having him call 'em out left and
by Jack