I wasn’t screaming

My wife and I spent Labor Day weekend in Coeur D'Alene, ID at the lake there with some friends and family. Sunup Bay is the name of the resort - it's
by Jack

The prettiest ugly word ever

FYI - I'm going to be a bit out of pocket this week as I'm vacationing in DisneyWorld with my family. So I'll be relatively incommunicato. No worries, back on
by Jack

A GREAT source for copy and ideaz

When working with clients, one of my best sources for copy - and by that I mean headlines, subheads, "big ideas," and benefits / transformations that really matter - is
by Jack

3 of 10 Keys to Faster Copy

One of my favorite sayings has sometimes been translated to Latin, where it’s got quite the ring: 'nil carborundum illegitimi' Paraphrased, it means “don’t let the bastards grind you down.” It’s the inspiration
by Jack

3 NOs that’ll slow ya down

I sometimes wish I was more of a motor head. My dad was a car salesman and I remember riding down the road and having him call 'em out left and
by Jack

2 of 10 Keys to Faster Copy

I'm running down the 10 Keys to Faster Copy and today's is one you may not realize is a "sneaky trick" from the top professionals... Key #2 - Don't Re-Invent the
by Jack
Write Killer Copy Fast

1 of 10 Keys to Faster Copy

This weekend I'll be heading down to volunteer at the 2019 US Open at Pebble Beach. I've been volunteering since 2013 with Ron, my buddy from high school who played on
by Jack