This weekend I'll be heading down to volunteer at the 2019 US Open at Pebble Beach.
I've been volunteering since 2013 with Ron, my buddy from high school who played on
I suffer from "middle child" syndrome.
My brother Jim is 8 1/2 years older and a whole lot bigger.
My sister Jeri is 2 years younger and while shorter than her brothers,
Yeah, I'm opinionated.
No bones about it, some things just get my goat.
But I'm usually (not always) fairly level-headed, rational, even diplomatic in how I express the causes that make my
Here's another piece you have to have down pat before composing KILLER copy:
A KILLER [Offer]
Just sending out a postcard with the word “SALE” emblazoned across the top doesn’t really cut
I love musicals.
I know... they fall far short when it comes to delivering my personal core elements of quality entertainment, which involve explosions, car chases, and warp drives.
But dad-gum, I
From PAS to PADS
I love formulas, especially when it comes to copy.
One of the classics that still rings oh-so-true: PROBLEM-AGITATE-SOLVE
State the problem your prospect faces.
Twist the knife to create even
The truth really does hurt with this tip on writing faster...
But I strongly suggest you take it to heart.
One of the reasons why I can write so fast - and
Way back in college when I was an English Major with dreams of making a living as a writer, I wrote more than my share of painfully awful short stories,