Hit ’em where it hurts

This is about creating ads that get read. It applies to postcards, letters, display ads, but I'm going to cover how this works for Pay Per Click ads and the headlines
by Jack

Yeah Yeah Yeah

Older than dirt?Hardly.But I have circled the sun a few times round.  And I recall that chill night in February 1964, when as but a wee slip of a lad
by Jack

Almost Eaten by the Munsters

Halloween day, 2021. I had a goal. I was going to fire up one of my electric guitars, hit the record button on Zoom, and create a video of me playing the
by Jack

Trivia-l branding

Every Tuesday night is Trivia Night at our local watering hole. My buddy Jim and I are regulars; my daughter and her boyfriend appear occasionally as well. The establishment, a small craft
by Jack

Do You Have a Killer Offer?

The inspiration for this comes from the total flameout of infrastructure I once had to face. The electricity in about half of my home went totally out - including my home
by Jack

At Least Send Some Mustard

Warning... I'm going to get political.But only a "wee" bit....I've written about the importance of acquiring an extensive "swipe file," packed with high value copy you can use to model and
by Jack

The $700 Doorstop

Career suicide. It's a term used to describe that moment when you do something so outrageously out of corporate character that it forever destroys your career. Yet somehow, during my years at
by Jack

Ya Can’t Win ‘Em All

I hate conflict. Some people yearn for battle. Not I. Maybe it's because I'm the middle child, bookended between a BIG big brother and a sassy, assertive little sister.  I knew better
by Jack

It Takes Guts

I watched one of my favorite movies July 4th: "The Longest Day" It's the tale of D-Day and it uses a blockbuster cast to the hilt, with names like John Wayne, Henry
by Jack